Exhibitions

TOG 2014

TOG is the new design brand of designer Philippe Starck, with the proposal of becoming a platform of designers who create together, collectively, ALL CREATORS TOGETHER.

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30 Jun 2016

ALL CREATORS TOGETHER

TOG is a design brand born during the 2014 Milan Furniture Fair. While the products are produced in Italy, the top names behind the brand are Brazilian – Nizan Guanaes, BTG Pactual and Grendene.

The Flagship Store and eCommerce, launched in Brazil, is TOG’s first own store in the world, with 300 square meters! The project was designed by Triptyque and Philippe Starck.

TOG is the new design brand of designer Philippe Starck, born during the 2014 Milan Furniture Fair, with the proposal of becoming a platform of designers who create together, collectively. The furniture pieces are produced in Italy, and combine the industry’s technology with the customization rationale. This is Starck’s great bet, combining the qualities of industry to the idea of having a unique product, like a piece of craftsmanship.

Philippe Starck invited us to customize, and we created 5 chairs with pieces of Várzea Queimada’s straw, and 2 with beaded Kênes from the Yawanawa people.

Technical sheet

Design / customization
Marcelo Rosenbaum
Fetiche design

Coordinator of the execution with the Várzea Queimada community
Aureo Tupinambá

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