The "AlumiAR – A story constructed and celebrated by students” exhibit was a tribute to Belas Artes’ 90th anniversary.+
30 Jun 2016
Museu Belas Artes (Museum of Fine Arts) of São Paulo organizes exhibit with pieces by the Campana Brothers, Christina Hamoui, Paula Raia and Marcelo Rosenbaum
The “AlumiAR – A story constructed and celebrated by students ” was a tribute to Belas Artes’ 90th anniversary
The Museu Belas Artes of São Paulo organized the exhibit AlumiAR – A story constructed and celebrated by students.
The exhibit included creations by Marcelo Rosenbaum, the Campana Brothers, fashion designer Paula Raia and interior designer Christina Hamoui, all famous alumni of the Belas Artes University Center of Sao Paulo, internationally renowned and adept of the Creative Economy.
The exhibit celebrates the 90th anniversary of the institution, presenting a consideration of its mission, its relevant role in teaching Arts and its definite contribution in the creation of a national cultural scene. The name AlumiAR has a meaning, it symbolizes the artistic spirit developed by the students in the classroom – the power of art, that sheds light and meaning into things. Thus, the Campana Brothers represent the creative genius and artisanal work; Paula Raia displays the Brazilian flair and technique; Marcelo Rosenbaum praises humanism and team spirit; and Chris Hamoui invests in aesthetics, happiness and entrepreneurship.