Partners

Every project developed by Rosenbaum works in partnership and co-creation with agencies, brands, companies and individuals. We believe that together, we do more and better.

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Bradesco

www.bradesco.com.br

Bradesco sponsored the project approved by the Ministry of Culture. “Várzea Queimada – Spirit, Matter and Inspiration” book, documentary and website, for its record and permanence in the national cultural heritage.

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Culture Incentive Law

www.cultura.gov.br

The Ministry of Culture provided support to the project “A Gente Transforma – Spirit, Matter and Inspiration” through the Federal Culture Incentive Law (8.313/91), the Rouanet Law.

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Governo do Piauí

www.piaui.pi.gov.br

The Government of Piauí provided support to the entire immersion and production process of the Toca Collection.

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João Claudino

www.grupoclaudino.com.br

João Claudino (Grupo Claudio) provided support to the entire immersion and production process of the Toca Collection.

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The Jaicós City Hall

www.jaicos.com

The Jaicós City Hall / PI, provided support to the entire process of immersion and production of the Toca Collection.

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Sebrae Piauí

www.sebrae.com.br/sites/PortalSebrae/ufs/pi

Sebrae Piauí provided support to the entire process of community selection, immersion and production for the Toca Collection. It was responsible for registering the artisans and helping create the Artisan Association.

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Casa Claudia

www.assine.abril.com.br/portal/assinar/revista-casa-claudia

Casa Claudia Magazine invited us to participate in the Milan Frontiers Exhibition, during the Saloni del Mobile, in the Brazil S/A space, in 2012.

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Museu Belas Artes de São Paulo

www.muba.com.br

The Fine Arts Museum (Museu Belas Artes) invited the A Gente Transforma project to participate in the exhibit “AlumiAR – A story constructed and celebrated by students”, in honor of the Belas Artes’ 90th anniversary.

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SPFW

 www.ffw.com.br/spfw

The São Paulo Fashion Week, largest fashion event in Latin America, invited A Gente Transforma to be the theme of an edition, at the Bienal building in São Paulo, with the story of Várzea Queimada in pictures, texts and film.

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TOG

www.togallcreatorstogether.com

Invitation to customize products of designer Phillipe Starck’s new brand, TOG - All Creators Together.

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Alfio Lisi

www.alfiolisi.com.br

Architect and designer Alfio Lisi created a piece for the Toca Collection and is one of 5 designers selected by MAM’s collectors’ Club 2015.

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Ana Paula Harumi Eguchi

Architect Ana Paula Harum Eguchi was the executive producer of the Immersion for the creation of the 2012 Toca Collection.

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Association of Women Artisans of Várzea Queimada

The women of the Artisans Association of Várzea Queimada are responsible for making the carnauba straw pieces.

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Áureo Tupinambá

linkedin

We had the collaboration of architect and graphic designer Áureo Tupinambá in the creation of the 2012 Toca Collection.

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Carol Trentini

Carol Trentini, model, starred the advertising campaign for the A Gente Transforma products, donating her fees to the project.

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Chico Neto

www.chiconeto.com.br

Designer Chico Neto, together with art director Fabiana Zanin, created the Toca font.

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Cobalto

www.acobalto.com

Diana Assenato Marina and Malta, Cobalto, are responsible for digital storytelling and website texts " We Transform Várzea Queimada - Spirit , Matter and Inspiration " and this platform.

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Damasco Filmes

www.damascofilmes.com

Damasco Filmes is the producing company responsible for the documentary “A Gente Transforma Várzea Queimada – Spirit, Matter and Inspiration”.

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Diego Cagnato

www.diegocagnato.com

Photographer Diego Cagnato documented the Garupa expedition to Várzea Queimada and captured the products and the creative process of the immersion for the co-creation of the products for the 2015 MAM collectors’ club.

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Fabio Bartelt

www.fabiobartelt.com.br

Fabio Bartelt was responsible for the photos of the Toca Collection Campaign, with model Carol Trentini.

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Fabi Zanin

www.fabizanin.com

Fabiana Zanin was the general art director, and created the visual identity and the campaigns of all ramifications of the project “Várzea Queimada – Spirit, Matter and Inspiration.” She also created, with Chico Neto, the Toca Font.

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Fetiche Design

www.fetichedesign.com.br

Paulo Biacchi and Carolina Armellini, of studio Fetiche Design, co-created the TOG customization with Rosembaum.

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Fundação Casa Grande

www.fundacaocasagrande.org.br

Casa Grande Foundation – Memorial do Homem Kariri is a non-governmental organization from Nova Olinda, Ceará – Brazil. With A Gente Transforma, it created the expedition that designed the model of community-based tourism in Várzea Queimada.

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Garupa

www.garupa.org.br

Garupa is a Public Interest Civil Society Organization (OSCIP) dedicated to sustainable and experience tourism. With A Gente Transforma, it created the expedition that designed the model of community-based tourism in Várzea Queimada.

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Heloisa Passos

Director of Photography Heloísa Passos was responsible for directing the 6 vignettes of A Gente Transforma Várzea Queimada, in partnership with Janice D’Ávilla, by Prodigo Films.

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Henrique Pinheiro e Tomaz Lotufo

www.bioarquiteto.com.br

Bioarchitects Tomaz Lotufo and Henrique Pinheiro are responsible for the Architecture design, planning and construction of the Den of Possibilities, the community center of Várzea Queimada, designed and built according to the concepts and techniques of Permaculture, with the students selected by the project.

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Janice D´Ávila

Director of Photography Janice D’Ávilla was responsible for directing the 6 vignettes of A Gente Transforma Várzea Queimada, in partnership with Heloísa Passos, by Prodigo Films.

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Joana Mao

www.cargocollective.com/joanamao

Creative Planner Joana Mao was the executive manager of the A Gente Transforma project throughout the incubation process at Yunnus Negócios Sociais.

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Juliana Borges

www.damascofilmes.com/diretor/juliana-borges

Juliana Borges is the director of the documentary “A Gente Transforma – Spirit, Matter and Inspiration”, by Damasco Filmes.

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Kaka Werá

www.kakawera.blogspot.com.br

Kaká Werá worked as therapist and coach during the 2012 immersion in Várzea Queimada.

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Kalina Rameiro

Designer Kalina Rameiro, from Piauí, participated in the creation of the 2012 Toca Collection.

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Livia Salomoni

www.facebook.com/liviasalomoni

Advertising executive Livia Salomoni was responsible for the digital communication content of Várzea Queimada during A Gente Transforma’s first immersion.

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Marco500

www.marco500.com.br

Marco 500 is responsible for the commercial representation of the A Gente Transforma products.

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Marina Fay

www.br.linkedin.com/in/marina-fay-a51a545

RH and financial planning director Marina Fay was the producer of the Garupa expedition and the immersion of the MAM Collectors’ Club.

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Marques Casara

www.papelsocial.com.br

The journalist and researcher Marques Casara is responsible for the research and texts about Várzea Queimada for the product catalogue and the book Várzea Queimada, Spirit, Matter and Inspiration.

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Mauricio Arruda

www.mauricioarruda.net

Architect and designer Mauricio Arruda created a piece for the Toca Collection and was one of the 5 designers selected for the 2015 MAM Collectors’ Club.

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Monica Barroso

Monica Barroso was the executive manager of the project “Várzea Queimada – Spirit, Matter and Inspiration.” She is the executive manager of the A Gente Transforma Institute.

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Neute Chvaicer

 www.neutechvaicer.com

Designers Ana Neute and Rafael Chvaicer created a piece for the Toca collection and were among the 5 designers selected for the 2015 MAM Collectors’ Club.

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Paulo Alves

www.pauloalves.com.br

Architect and designer Paulo Alves created a piece for the Toca collection and was one of the 5 designers selected for the 2015 MAM Collectors’ Club.

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Paulo Biacchi

www.fetichedesign.com.br

Designer Paulo Biacchi, of studio Fetiche Design, is our partner in the creation of the 2015 Toca Collection.

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Paulo Martinez

Paulo Martinez, stylist, was the stylist of the A Gente Transforma product campaign and donated his fees to the project.

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Pedrita Studio

www.pedrita.net

Architects and designers Rita João and Pedro Ferreira, of the Pedrita Studio - Lisbon, Portugal, are our partners in the creation of the 2012 Toca Collection.

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Pródigo Filmes

www.prodigo.com.br

Pródigo Filmes captured the images and edited 6 vignettes for A Gente Transforma.

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Rodrigo Ambrósio

www.rodrigoambrosio.com

Designer Rodrigo Ambrósio was part of the group of 5 designers selected for the 2015 MAM Collectors’ Club.

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RRROCK Design

www.rrrock.com

Erica Artuso (RRROCK Design) is responsible for the digital planning, creation and coordination of the development team in charge of the website “A Gente Transforma Várzea Queimada – Spirit, Matter and Inspiration.”and this platform.

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Sylvia Sendacz

www.prodigo.com.br/en/diretor/sylvia-sendacz

Director Sylvia Sendacz directed the 6 vignettes of A Gente Transforma Várzea Queimada, by Prodigo Filmes.

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Tatiana Cardeal

www.tatianacardeal.com

Tatiana Cardeal is the photographer responsible for documenting the immersions and the 2012 Toca collection, for the product catalogue and the Book “Várzea Queimada – Spirit, Matter and Inspiration.”

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Vanessa Gomes

Entrepreneur Vanessa Gomes is the commercial manager for the A Gente Transforma products.