About the project

A Gente Transforma is a project that uses design to bare the Brazilian soul, diving into the culture of the peoples that formed our country. It is a recovery of stories from the past to recreate the present, and to build the futures on new bases, free and sustainable. The project is a collective creation that involves many minds and souls, filled with faith, hope, and creativity. To the community of Várzea Queimada, our special gratitude for helping us get this far. “A Gente Transforma” became a reality, and it carries a little bit of everyone in its history.

Toca Collection

The men work with the rubber, recycling tires and creating jewelry and decoration pieces. In turn, the creation of carnauba straw pieces is a typically feminine activity.

MAM’s Collectors’ Club

The collectors’ clubs of large museums exist to make way to new artists and foster the cultural production of a country. In 2015, MAM – the São Paulo Modern Art Museum – invited us to curate the five works commissioned for the museum’s collectors’ club that year. A great honor.

Videos

SPFW 2012

A Gente Transforma is the theme of this 33rd São Paulo Fashion Week {SPFW}. The country’s most important fashion week intends to foster the debate on sustainability from the economic, social and cultural standpoints, and to restate its commitment to creativity and innovation as tools capable of driving transformation. Hence the name of the SUMMER 2013 SPFW, A GENTE TRANSFORMA {WE TRANSFORM} - stories that matter.

TOG 2014

TOG is the new design brand of designer Philippe Starck, with the proposal of becoming a platform of designers who create together, collectively, ALL CREATORS TOGETHER.

Community-based Tourism Model

As the project developed, Várzea started to draw the attention of people who wanted to contribute somehow, or to learn about the artisanship-related project. A Gente Transforma, in partnership with the Garupa Project and the Casa Grande Foundation, our partners for this stage, designed a model of community-based tourism with the purpose of bringing about this development, with autonomy.

Fronteiras – Milan 2012

Casa Claudia’s third consecutive event at Brazil S/A, a networking space for companies and professionals in the areas of design, architecture, interior design and artisanship, who seek to strengthen their image and drive new business, disseminating their products and services.